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Beauty In The City 15CM
Beauty in the City 10 cm

Beauty in the City 10 cm


Elephant Parade is the second largest public art event in the world. Since 2007 there have been events worldwide in 30 cities. More than 3,000 artists have produced more than 2000 unique works of art.


Beauty in the city 10 cm elephant parade By Cowmuseum Amsterdam

Beauty in the city 10 cm elephant figurine , was designed by the Singaporean artist (painter) Ye Ruoshi ”Who is ye Roushi” for the Hong Kong parade exhibition in 2014.

The idea was inspired by the importance of nature. While living in a vibrant and fast-moving city, we sometimes forget to stop and ‘smell the flowers’. This flower is not only beautiful and elegant, but also an unsung hero, in which are often taken for granted of their existence. Just like the flowers, the elephants among other animals are often neglected. The artist wants people to stop and admire this beauty in the city. And to treasure it’s existence.

Therefore she designed this special figurine of beauty in the city

About the artist

Name: Ye Ruoshi
Nationality: Singaporean
Date of Birth: 14 August 1973
Race: Chinese
Education: Diploma in Graphic Design Nanyang Academy of Fine Arts, 1993
Profession: Artist (Painter)

Fun Facts

  • Over 250 million people around the world have seen one our famous cows.
  • Over $30 million have been raised through worldwide charitable organizations through the auction of the cows, which take place at the conclusion of each event.
  • Over 10,000 artists worldwide have participated in CowParade – professional and amateur, famous and emerging, young and old.
  • Over 5,000 cows have been created!


    The concept of “cow parade” has its origins in Zurich, Switzerland, in 1998 by artistic director Walter Knapp, it is based on an idea which was realised in the same city for the first time in 1986: Lions as the symbol of Zurich were painted and then on display throughout the city.

    The concept was brought to the United States when Chicago businessman Peter Hanig, organized an event in Chicago in 1999 called Cows on Parade.

    The success of this venture inspired many other cities to host similar fundraising projects. The idea has been taken up by other cities which have chosen animals for public art projects with painted fiberglass sculptures.

Visit our cow parades collection


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